| Developer(s) | Microsoft |
|---|---|
| Preview release | Beta / November 09, 2009[1] |
| Operating system | Cross-platform, Web service, Windows Phone 7 |
| Type | Online advertising |
| Website | http://pubcenter.microsoft.com/ |
Microsoft pubCenter is a publisher's ad serving application developed by Microsoft in addition to Microsoft adCenter, which allows advertisers to place ads on search engines as well as select MSN web sites or applications. Currently, in its beta version, Microsoft pubCenter is only available for the Windows Phone 7 and web applications developers in the United States. Incidentally, pubCenter is closed to new web publishers, which is expected to revive in the near future.[2] Publishers or owners can register in this program using Windows Live ID to earn revenue while enabling their application's audience with valuable ads experience on their websites and WP7 applications. These advertisements are administered by Microsoft and produce revenue on a per-click basis.[3]
On February 23, 2009, Publisher Leadership Council was created under the umbrealla of Microsoft Advertising. The council was responsible to deliver the next-generation advertising platform for the publishers of digital media.[4]